About Greaves Education

A practice built on expertise, inclusion, and genuine impact.

Led by George Greaves, we support organisations to create the skills pathways and workforce systems that people and sectors truly need.

Meet the Team

The people behind Greaves Education

A leadership team combining deep expertise in early careers, skills, further education, and workforce development.

Founder

George Greaves

Founder

George brings over a decade of experience across UK skills, further education, and youth employment. He began his career as an apprentice himself — giving him a lived understanding of the pathways he now designs and champions.

George currently serves as a Non-Executive Director at the Youth Futures Foundation, reflecting his wider commitment to improving employment outcomes for young people facing barriers to work.

COO

Conor Cotton

Chief Operations Officer

Conor has 10 years of experience in early careers, with an exceptional track record in building and scaling platforms that connect young people with opportunity.

He became Managing Director of Not Going To Uni at just 22 — one of the UK's largest early careers platforms — and gained formative experience at Springpod in his earlier career. He brings operational rigour, commercial insight, and a genuine passion for widening access to skills and careers.

Trusted by organisations across the UK

Our Reach

Impact across sectors and systems

We work across education, industry, and the third sector — designing programmes that create real and lasting change.

10+

Years of specialist experience in workforce development

50+

Organisations supported across sectors and industries

100%

Commitment to inclusive and accessible programme design

UK-wide

Delivery and partnership reach across England

Areas of Expertise

What we bring to every engagement

We combine strategic thinking with hands-on delivery — covering the full spectrum of workforce and education development.

Inclusive Programme Design Building learning that works for every learner, not just the majority.

Apprenticeship & Skills Pathways From Level 2 entry routes through to degree-level standards.

Workforce Strategy Long-term skills planning and talent pipeline development.

Accessibility & Learning Innovation Specialist design for learners with disabilities and diverse needs.

Employer Engagement Connecting training to real workforce needs and business outcomes.

Managed Provider Networks Coordinating multi-consortium providers on behalf of employers.

Team collaborating on inclusive workforce development strategy

Our Values

What drives the way we work

Inclusion at the centre We design every programme with the full spectrum of learners in mind — not as an afterthought.
Rigour and quality We hold ourselves to high standards in everything we design and deliver.
Genuine partnership We work alongside organisations, not above them — listening before prescribing.
Long-term impact We're interested in sustainable change, not short-term outputs.

Levy Gifting

The Greaves Education Learning Fund

The Greaves Education Learning Fund enables large employers to gift unused Apprenticeship Levy funds to support the training and development of smaller organisations and individuals who may otherwise struggle to access funded skills programmes.

Find Out More

How it works

01
Levy-paying employers transfer funds Large organisations transfer a portion of their unused Apprenticeship Levy to Greaves Education.
02
Greaves Education allocates the funding Funding is directed to SMEs, charities, and growing organisations seeking investment in high-quality training and apprenticeships.
03
Skills development at scale Valuable levy funds are fully utilised to develop skills, strengthen businesses, and create meaningful career opportunities — particularly for organisations without the internal resources to navigate the system.
04
Lasting economic and social impact Participating employers play a direct role in supporting workforce development across the UK, driving economic growth and social mobility.